Privacy Policy
1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this online shop or make a purchase. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in the privacy policy listed below this text.
Who is responsible?
The entity responsible for data processing in this online shop is Samus-Gallus. Full contact details can be found in section 3 under “Information on the responsible entity”.
What data is collected?
When visiting and using this shop, the following data is primarily processed:
Data that you actively provide (e.g., when placing an order, when subscribing to the newsletter, in the AI sommelier chat),
Data that arises as part of contract processing (e.g., order history),
Technical data that is automatically collected when visiting the website (e.g., IP address, browser type).
Why is your data processed?
Data processing takes place in particular for contract fulfillment (ordering, shipping, payment), for the provision of the online shop, for the fulfillment of legal obligations (e.g., bookkeeping, taxes, youth protection), and on the basis of your consent (e.g., for the newsletter).
What rights do you have?
You have the right to free information, correction, deletion, and restriction of the processing of your data at any time, as well as the right to data portability and the right to object and lodge a complaint with a supervisory authority. Details can be found in section 3.
Who technically processes your data?
This online shop is operated via the platform of Vinolin UG (limited liability). Vinolin processes part of your data as a data processor on behalf of the aforementioned responsible entity. For certain functions (in particular the central login service and the AI sommelier under the sole responsibility of Vinolin), Vinolin is the responsible party itself; details on this can be found in sections 5, 6, and 7.
2. Hosting and technical provision
The online shop is operated on the “Vinolin Suite” SaaS platform of Vinolin UG (limited liability), Bildungscampus 11, 74076 Heilbronn. Vinolin processes the personal data generated in this shop as a data processor on behalf of the shop operator. A contract for data processing has been concluded with Vinolin in accordance with Art. 28 GDPR.
Vinolin uses the following sub-processors for the technical provision of the platform:
Vercel Inc. (USA, with global CDN) — Web hosting and delivery of static content
Neon Inc. (USA, data processing in Frankfurt am Main) — Database hosting
Inngest, Inc. (USA) — Background job processing
Amazon Web Services EMEA SARL (Luxembourg, data processing in Frankfurt am Main) — Sending transactional emails (e.g., order confirmations)
Google Ireland Ltd. (Ireland, data processing in Frankfurt am Main) — AI functions for the sommelier (cf. section 7)
For sub-processors based outside the EU, EU Standard Contractual Clauses (SCCs) are used in accordance with Art. 46 (2) (c) GDPR; in some cases, there is also a self-certification under the EU-U.S. Data Privacy Framework.
The processing is carried out for the fulfillment of the contract with our customers (Art. 6 (1) (b) GDPR) and on the basis of our legitimate interest in the secure, fast, and efficient provision of the online shop by professional providers (Art. 6 (1) (f) GDPR).
3. General information and mandatory information
Data protection
We take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
We point out that data transmission on the internet (e.g., communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.
Information on the responsible entity
The responsible entity for data processing in this online shop is:
Samus-Gallus
Maike Heil
Niederkircherstraße 11
67146 Deidesheim
Phone: +49 176 31231998
Email: info@samus-gallus.de
VAT-ID: DE295805918
Storage duration
Unless a more specific storage period has been stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods according to § 257 HGB / § 147 AO; as a rule ten years); in the latter case, deletion takes place after these reasons cease to exist.
General information on the legal bases for data processing
If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing can also take place on the basis of our legitimate interest according to Art. 6 (1) (f) GDPR. Information on the legal bases applicable in each individual case is provided in the following paragraphs of this privacy policy.
Recipients of personal data
As part of our business activities, we work with various external bodies. In some cases, this also requires the transmission of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary in the context of contract fulfillment, if we are legally obliged to do so, if we have a legitimate interest in the disclosure according to Art. 6 (1) (f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only pass on personal data on the basis of a valid contract for data processing.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object (Art. 21 GDPR)
If data processing is based on Art. 6 (1) (e) or (f) GDPR, you have the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. If you object, we will no longer process your affected personal data unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing.
Right to lodge a complaint with the responsible supervisory authority
In the event of violations of the GDPR, the data subjects have a right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
Information, correction, and deletion
Within the scope of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients, and the purpose of data processing at any time, and, if necessary, a right to correction or deletion of this data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser's address line changes from “http://” to “https://” and by the lock symbol in your browser line.
Objection to advertising emails
The use of contact data published as part of the legal notice obligation for the sending of unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
4. Data collection when visiting this shop
4.1 Cookies
We exclusively use technically necessary cookies in this online shop. These cookies are required for the shop to function — in particular for:
managing your login session (if you have logged in via the Vinolin login),
managing your shopping cart,
the secure processing of the ordering and payment process,
a technical identification of your session during the AI sommelier chat (conversation ID).
These cookies are set on the basis of § 25 (2) No. 2 TDDDG without consent, as they are absolutely necessary for the provision of the services expressly requested by you. The legal basis for the associated data processing is Art. 6 (1) (b) GDPR (contract fulfillment) or Art. 6 (1) (f) GDPR (legitimate interest in secure and functional operation).
We do not use cookies for tracking, analysis, or marketing. We therefore dispense with a cookie banner.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases or generally exclude them. If technically necessary cookies are deactivated, the functionality of this shop is restricted.
4.2 Server log files
When you call up this online shop, information is automatically recorded in so-called server log files via the infrastructure of our platform provider Vinolin (cf. section 2), which your browser automatically transmits. These are: browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request, IP address.
A merge of this data with other data sources is not performed. The collection of this data takes place on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in the technically error-free provision of this shop and in the security of our systems. The logs are generally deleted automatically after 30 days.
5. End customer account and login (account.vinolin.com)
5.1 Central login service
For login to this shop, we use the central login service of Vinolin UG (limited liability) under the domain account.vinolin.com. This service enables you to shop in all Vinolin shops with a single account without having to create a separate account in each shop.
Vinolin UG (limited liability), Bildungscampus 11, 74076 Heilbronn, is responsible for the processing of your account data in the context of this login service. The privacy policy applicable to this can be found at https://vinolin.com/datenschutz.
5.2 What data is processed?
When registering and logging in via the Vinolin account, the following data is processed in particular:
First name, last name (optionally gender and profile picture)
Email address and email verification status
Phone number (optional)
Date of birth (as part of the age declaration)
Password hash, session token, OAuth tokens
IP address and user agent at the time of login
5.3 When is your data passed on to us?
Only once you make a purchase in our shop or subscribe to our newsletter will the data necessary for these purposes be transmitted by Vinolin to us as the shop operator. From this point on, we are the responsible entity for the processing of data related to the order or the newsletter (cf. sections 6 and 8).
6. Order processing in the shop
6.1 What data is processed when placing an order?
As part of an order, we process the data required for contract fulfillment. This is partly collected directly from you, partly provided via the Vinolin account or via the payment service provider:
Master and contact data (via Vinolin account):
First and last name, email address, potentially phone number
Date of birth (for age verification in accordance with youth protection)
Address and payment data (via the payment service provider Stripe, cf. section 6.3):
Delivery and billing address
Payment data (e.g., credit card token; complete card data is not stored by us)
Order data:
Order number, order items, quantities, prices
Order status, shipping status
Invoice documents
6.2 Legal basis and storage duration
The order data is processed on the basis of Art. 6 (1) (b) GDPR (contract fulfillment). Order data that is relevant for bookkeeping (in particular invoices) is stored for ten (10) years in accordance with § 257 HGB / § 147 AO. The legal basis for this is Art. 6 (1) (c) GDPR (legal obligation).
6.3 Payment processing via Stripe
Payment processing in this shop takes place via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210, Ireland. Via Stripe, you can pay with credit card, Apple Pay, Google Pay, or Wero, among others.
Stripe is an independent controller within the meaning of Art. 4 No. 7 GDPR in the context of payment processing. You enter your payment data (in particular card and bank details, delivery and billing address) directly at Stripe. Stripe processes this data under its own responsibility for payment processing as well as for the fulfillment of legal obligations (in particular in the area of anti-money laundering prevention).
We only transmit your email address to Stripe in order to enable Stripe to identify your order. We receive status information about the payment as well as the delivery address required for shipping back from Stripe.
Further information can be found in Stripe's privacy policy at https://stripe.com/de/privacy.
6.4 Payment processing via PayPal
If you choose to pay with PayPal, payment processing takes place via PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, Luxembourg.
PayPal is an independent controller within the context of payment processing. You enter your payment data directly at PayPal. PayPal processes this data under its own responsibility. Further information can be found in PayPal's privacy policy at https://www.paypal.com/de/legalhub/privacy-full.
6.5 Shipping of goods
We handle the shipping ourselves via a shipping service provider commissioned by us ({{VERSANDDIENSTLEISTER}}). For this purpose, we transmit your delivery and, if applicable, contact data (email address, phone number) to the shipping service provider. The legal basis is Art. 6 (1) (b) GDPR.
6.6 Sending order confirmations and status emails
As part of the order processing, you will receive automated emails (order confirmation, shipping confirmation, status information). The technical sending takes place via the infrastructure of our platform provider Vinolin and is handled via the sub-processor Amazon Web Services EMEA SARL (cf. section 2).
7. AI Sommelier
In this shop, an AI-powered sommelier is available to you, who can recommend suitable wines from our range based on your taste preferences.
7.1 Anonymous use
You can also use the AI sommelier without registering. Before first use, you must agree to the processing of your entries. When used anonymously, the conversation history is saved; an IP address is not recorded here, so it is not possible to identify your person across multiple sessions.
7.2 Use with a logged-in account
If you are logged in via your Vinolin account, your name will also be transmitted to enable more personalized advice. In the future, a shop-wide taste profile managed via the Vinolin account may also be included, provided you have consented to the creation and use of such a profile.
7.3 Responsible party
Samus-Gallus is responsible for providing the AI sommelier within the context of this shop as the shop operator. Vinolin processes the data generated in the sommelier dialogue as a data processor on behalf of the shop operator (cf. section 2). The processing of the shop-wide taste profile is carried out by Vinolin under its own responsibility; details and the option for consent or revocation can be found in Vinolin's privacy policy.
7.4 AI processing via Google Vertex AI
To generate the AI responses, your entries as well as your name (if applicable) are transmitted to Google Ireland Ltd. (Google Vertex AI). The processing takes place in a data center in Frankfurt am Main (Germany). According to Google, the transmitted data is processed exclusively to generate the respective response, is not stored permanently, and is not used for training purposes.
7.5 Legal basis and storage duration
The processing takes place on the basis of your consent according to Art. 6 (1) (a) GDPR, which you provide before starting the chat. You can revoke your consent at any time with effect for the future.
8. Newsletter
8.1 Subscription with double opt-in
You can subscribe to our newsletter on the website of this shop. Registration takes place via the double opt-in procedure: After entering your email address, you will receive a confirmation email with a confirmation link. Only after clicking the link will you be added to our mailing list.
8.2 What data is processed?
As part of the newsletter subscription, we process:
Your email address
Confirmation status (Pending / Verified / Unsubscribed)
Confirmation and unsubscribe token
Timestamp of registration and confirmation
8.3 Sending and technical provision
We handle the technical sending of the newsletters via the infrastructure of our platform provider Vinolin. Amazon Web Services EMEA SARL (cf. section 2) is used as a sub-processor for this purpose. We remain the responsible entity in this regard; Vinolin and AWS are exclusively involved as data processors.
8.4 Legal basis and revocation
The processing takes place on the basis of your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time by clicking on the unsubscribe link in each newsletter or by sending us a corresponding notification to info@samus-gallus.de. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
After revocation, your data will be removed from the active newsletter distribution list. We may keep a record of your consent and revocation to comply with our burden of proof (Art. 6 (1) (f) GDPR — legitimate interest in provability).
10. Current status of this privacy policy
We reserve the right to adjust this privacy policy in the event of significant changes. The current version is available on our website.
Last updated: May 2026